​As many scholars of Austen have long pointed out, Jane Austen intended to use Sanditon to explore the social and moral consequences of capitalism. Sadly, Austen laid the manuscript aside during her final illness. Interrogating Austen through a critical lens reveals that she was a committed anti-capitalist who was determined to fight back in the only way she could--through her pen.
    I am not referring to Austen's well-known portrayals of the landed gentry and the lesser nobility, but rather, her subtle attacks on the pernicious influence of consumerism. To a startling extent, the buying and selling of things and the rise of the urban bourgeoisie forms a backdrop to her so-called marriage plot novels. Scholar David Daiches called Austen "a Marxist before Marx." 
      It is no exaggeration to say that Austen shows us whether a character is good or bad by their reaction to consumerism. Two of Austen’s heroines never step inside a store--Elizabeth Bennet and Fanny Price. And, significantly, the heroines who do go shopping always live to regret the experience. It is only the fops and fools who like to shop, as we will see. Austen’s message could not be clearer: Capitalism is the root of all evil. Let’s critically take the novels one by one...

    “Miss Melinda Harley, of Yorkshire, may pass well enough for a country body; but really her history was not worth bringing up to town.”
    So goes one of several dismissive contemporary reviews for The History of Melinda Harley, Yorkshire (1777). The Westminster Review gave it only one sentence: “the history of an ephemera, that is born and dies on the same day.”
    Another reviewer joked: “It is the general character of many romances, that they are good for nothing; but we must except the History of Melinda Harley from this censure, for we can affirm, from our own experience, that it is admirably calculated—to procure sleep.”
    Ouch, ouch, and ouch, anonymous authoress! I feel for you. Yes, the plot is slight, the characters are wooden, and the detail is sparse, but I became quite interested in the wide variety of moralizing comments that Melinda Harley trades with her BFF Amanda Beaufort while Melinda is away visiting with family friends. The girls share their thoughts on the folly of dueling, the pending loss of the American colonies, and the consolations of religion.
   Some of their exchanges are the sort Mary Bennet would approve of:​​ “Most of our wants are artificial, and his happiness is much better assured who has learned to contract his desires.” “It is a great inducement to the exercise of benevolence, to view human nature in a fair light, and to put the best construction on one anothers’ actions.” Some remarks are explicitly political or feminist in tone.
  Some of these epistolary sermonettes touch on situations with similarities to Austen novels. I am not saying Austen drew from this novel, rather, that both writers drew from topics and situations prevalent at the time. I will share a few examples but I won’t point out which passage in which Austen novel they remind me of. If you’re not a Janeite, it won’t be relevant to you, and if you are a Janeite, you don’t need me to tell you...

     In my previous post, I suggested that Mrs. Elton is ridiculed in Emma for being a pretentious social upstart. Yes, she comes from Bristol, a city that had enriched itself on the slave trade, but the slave trade is not Austen's target in her portrayal of Mrs. Elton. Mrs. Elton is a particularly well-drawn example of a stock character of the time: the vulgar Bristolian. To illustrate my argument, I've found some other novels which feature vulgar Bristolians and I'll present them in the next few posts. 
​    That brings us to the 1802 novel Nobility Run Mad: I decided to plow through all four volumes, not because I was interested in another story about the nobility behaving badly, (they usually behave badly), but because this book came up in a search for novels of this era that featured the words “Bristol” and “merchant.” I wanted to see if this novel, like some others I’ve read, portray Bristol merchants as being vulgar.