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Empire of the Cute

6/5/2017

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PictureYes, it's "Hello, Kitty" cheesecake
[First published June 6, 2014] My husband Ross hasn't been able to join me in China yet.  I left some major loose ends for him to deal with while I jetted off to my new job in Zibo. We stay in touch by Skype, usually twice a day when he's just getting up or when I'm just getting up. 

I'm setting up the apartment and acquiring the little odds and ends we need, so I let him know that all of our coffee mugs in Zibo will be "Hello, Kitty" coffee mugs.  "Hello, Kitty" is a Japanese creation and she's maintained high popularity with several generations of little girls. I get one free coffee mug with every box of instant coffee I buy at the local mall.  Coffee is most readily available in little individual pre-mixed packs of coffee, whitener and sugar.  The coffee I get with my "Hello Kitty" mug has just coffee and creamer with no sugar and it's not bad at all, really. 

The nation  that once ruled Korea and parts of China "with a brutal hand" went within the span of 50 years from committing horrific atrocities, to being the world's chief purveyor of cute. I've always found that dichotomy fascinating and a bit unsettling.

PictureZibo students in anime costumes
Just as we enjoy Japanese imports and culture, so do the Chinese. Chinese kids like anime, (Japanese animated cartoons and comic books). But recently, Chinese video channels have stopped buying Japanese anime TV shows. In recent weeks, hundreds of lawsuits have been filed against mighty Japanese firms like Mitsubishi seeking compensation for the forced labour of Chinese citizens before Japan's defeat in WWII. 

China-Japan relations are very frosty right now.  It reminds me of when Americans didn't want to say "French fries" when France refused to help topple Saddam Hussein. 

PictureCups ready for husband's arrival
Turn on your television set in China and you will likely see a "Japanese devil" meeting his comeuppance in various gore-splattering ways.  The War of Resistance (as the Chinese term the period when both the Republican Army and the Communist Army were fighting the Japanese occupiers) is featured in many television shows.  

According... to Hengdian World Studios [in a 17 day period of filming] a total of 10,846 “Japanese devils” have been “killed” in productions.... 

Even though many Chinese citizens have good reason to harbor resentment against Japan, the depiction of heroic Chinese soldiers defending the motherland from the Japanese devils has roused as much derision as anger,  because of the "over-the-top" style of the dramas. 

Clearly the TV stations know that they're on safe ground with the government when they produce this kind of show. Part of this hostility to Japan at the highest levels has to do with a territorial dispute over a small island. But as we know, governments believe that their citizens can be distracted from criticizing their own leaders if they are given someone else to hate.  

If the "Hello Kitty" merchandise disappears from the stores, then I'll know something really serious is happening. So I'll be sure to keep collecting so I'll have plenty for when Ross gets here.

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    About the author:

    Greetings! I blog about my research into Jane Austen and her world, plus a few other interests. My earlier posts (prior to June 2017) are about my time as a teacher of ESL in China (just click on "China" in the menu below). More about me here. 


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